I think any white gelcoat will be fine as a starting point. Jim is on the money when he says use the point of a toothpick to add color. And give it some time.
I never go to West Marine when there is any alternative, because I find their prices so breathtaking compared to just about any other marine place on the planet. I in my local Hamilton Marine store they sell two kinds of gel coat. Catalyzed gelcoat (you need MEK to set it off) needs to be kept from air to harden. One kind of gelcoat has a built in wax that covers the gelcoat that you scrape off after it cures (I have not used this type as it is relatively new). Another must be covered with plastic wrap or sprayed with PVA to keep the air out to cure. If you have not done it before, it takes a bit of experimenting, but---as Jim says-- it is fairly easy to fix dings after you get the hang of it. Coloring it correctly is a bit of an art, but is also doable. I fixed a long scrape on my boat's hull from a metal buoy and I have a hard time finding where it occurred. If I can do it, anyone can. You will need some patience with wet sanding and polishing if you want the spots to disappear. Don't forget to thoroughly sand the place you are filling--gelcoat doesn't like wax or dirt.
Ray Velera
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